Privacy Policy

Last updated: 24 April 2026

BitePlanz ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal information when you use our website at biteplanz.com and any related services (collectively, the "Service").

We are a data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have questions about this policy, contact us at privacy@biteplanz.com.

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1. What Personal Data We Collect

We may collect the following categories of personal data:

• Identity data: your name, username or similar identifier.
• Contact data: your email address.
• Technical data: IP address, browser type and version, time zone setting, browser plug-in types, operating system and platform, and other technology on the devices you use to access the Service.
• Usage data: information about how you use our website and Service.
• Marketing and communications data: your preferences in receiving marketing from us.

We do not knowingly collect sensitive personal data (special category data) such as health, biometric or financial information beyond what is strictly necessary to provide the Service.

2. How We Collect Your Personal Data

We collect data through:

• Direct interactions: when you fill in a form, sign up for our waitlist, or contact us.
• Automated technologies: cookies, server logs and similar technologies as you interact with our website. See our Cookie Policy for details.
• Third parties: analytics providers (e.g. Google Analytics) and advertising networks.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly we will use it where:

• We need to perform a contract with you, or take steps at your request before entering into one.
• It is necessary for our legitimate interests (to run and improve our business) and your interests and rights do not override those interests.
• We need to comply with a legal obligation.
• You have given consent (e.g. for marketing emails — you may withdraw consent at any time).

Specifically we use your data to:

• Send you launch and product update emails (where you have opted in).
• Administer and protect our website.
• Deliver relevant website content and measure the effectiveness of our service.
• Comply with legal and regulatory obligations.

4. Marketing

We will only send you marketing communications if you have opted in. You can ask us to stop sending marketing messages at any time by clicking the unsubscribe link in any email or by contacting us at privacy@biteplanz.com.

5. Data Sharing

We may share your personal data with:

• Service providers who process data on our behalf (e.g. email delivery platforms, hosting providers), bound by data processing agreements.
• Analytics and advertising partners (e.g. Google) in accordance with their own privacy policies.
• Regulators and law enforcement where required by law.

We do not sell your personal data to third parties.

6. International Transfers

Some of our service providers operate outside the UK. Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as standard contractual clauses approved by the UK Information Commissioner's Office (ICO).

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. Waitlist email addresses are retained until you unsubscribe or request deletion.

8. Your Legal Rights

Under UK data protection law, you have the right to:

• Access your personal data.
• Correct inaccurate personal data.
• Erase your personal data ("right to be forgotten").
• Restrict processing of your personal data.
• Object to processing of your personal data.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent at any time where we rely on consent as a legal basis.

To exercise any of these rights, contact us at privacy@biteplanz.com. You also have the right to lodge a complaint with the ICO at ico.org.uk or by calling 0303 123 1113.

9. Cookies

We use cookies and similar tracking technologies. Please see our Cookie Policy for full details.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated "last updated" date.

11. Contact Us

For any questions about this Privacy Policy or to exercise your rights, contact us at:
Email: privacy@biteplanz.com